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Sephora has created two new website tools that borrow the ‘swipe right’ action from popular dating app Tinder to promote its private label range, Sephora Collection, according to a report published by Ad Week.

“We’re trying to create these really fun, addictive shopping experiences,” Deborah Yeh, SVP of Marketing at Sephora told Ad Week.

Also it should be noted that on i OS (the operating system for i Phone, the world’s most popular mobile phone, with the best converting audience) a generic (non-branded) application can’t accept purchases for you, because it’s not set up with your account.

With white label systems your landing page can only be customized so much, and you can’t choose your own features or pricing plans.

Here are some of the benefits of private label: Private label or OEM merchandise can be a great benefit for your store, but it does have some risks. There are still many customers who prefer the brand.

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